Junior Ecomm Producer

Marketing Team 

To apply, please submit a resume, and a cover letter containing the following information to jobs@craighill.co

• 2 professional references
• Salary request
• Describe the tools you use to stay organized
• Portfolio or examples of work (optional)

Position Description

Our business lives squarely at the intersection of creativity and commerce. We design our products to balance beauty and utility, and these two needs help provide a lens through which we make many decisions. The Junior Ecomm Producer lives at this intersection as well, ensuring that our marketing drives revenue, while also making certain that our communication is sharp, engaging, and playful.

Whether we’re sending an email campaign highlighting a new release, concepting an ad to drive traffic to our website, or coordinating a complex photoshoot, the space between practicality and aesthetic magic is front-of-mind at all times. By remaining consistent in our marketing cadence, we can generate reliable results and plan for growth. By remaining nimble and experimental in our creative execution, we can hold our community’s attention, and continue to surprise them with fascinating ideas and exciting new products.

The Junior Ecomm Producer balances technical marketing skills, clear communication, and a genuine fascination with the process of telling stories and forging meaningful connections. By dedicating time and resources to these priorities, we will better be able to shine a light on our world, and invite new people to join us on our journey.

Responsibilities: 

Retention Marketing - Email and SMS

• Facilitate and lead weekly email and SMS campaigns to drive revenue
• Lead quarterly updates and audits of all automation and lead-capture infrastructure
• Lead campaign planning and own the marketing calendar
• Own and build weekly and monthly reports regarding campaign performance to influence future campaigns

Website Updates

• Manage the internal ecommerce and marketing infrastructure within the Shopify ecosystem
• Specific responsibilities include but are not limited to merchandising, product page build-outs, launching site updates, launching blog posts, and auditing third-party apps

Ad Creative & Coordination

• Concept and pitch new ad creatives each month, incorporating learnings from previous ads, utilizing brand guide, and mixing concepts between use of video, still images, motion graphics, and text
• Interface with freelance creatives to identify monthly asset needs, collect and organize finished assets, and coordinate with ad operations team to push ads live on schedule
• Utilize brand guide and existing asset library to generate new creative assets and iterate on existing successful assets
• Own and build weekly and monthly reports regarding campaign performance to influence future campaigns

Influencer Marketing

• Establish relationships with and seed product to 20+ influencers each month
• Ensure influencer campaigns are yielding desired results (product posts, story posts, content creation, etc)

Social Media Marketing

• Concept, design, and schedule 5 feed posts and 5 story posts per week on Instagram
• Concept, design, and schedule 2 posts per week on Pinterest
• Concept, design, and schedule 2 posts per week on Twitter
• Concept, design, and schedule 2 posts per week on TikTok

Photo & Video Shoot coordination

• Facilitate pre- and post-production of shoots by sharing creative briefs, shot lists, photo samples, prop lists, timing, image and video selects, and final asset requirements with internal and external collaborators

Photography, Video, and Graphic Design

• Demonstrate proficiency in essential functions of photo, video, and graphic design software (Photoshop, Illustrator, InDesign, Premiere, Figma)
• Generate incidental photo, video, and graphic design assets while maintaining brand standards

Reports To

Head of Brand

Collaborates With

Freelance Art Director

Junior Design Engineer

Operations Team

Sales Team 

Direct Reports

None

Measured Metrics and Review Schedule

Your first review will be 90 days after your start date, then a six-month check-in and a development review annually in January for the duration of your employment. If the results of a review are unsatisfactory, more frequent reviews may be scheduled to monitor improvements. If assigned improvement goals are not reached, a warning schedule may be implemented including the possibility of termination. During each review, your performance and ability to achieve the following metrics will be evaluated. 

• Marketing calendar is maintained and followed
• Website is maintained and updated

Estimated Weekly Hours

40 Hours

Classification

This position is full-time, exempt.

Company Overview

Craighill is located in Brooklyn, NY. We are a group of people who believe that beautiful, cleverly designed objects can inspire a sense of wonder and curiosity. Those are feelings that we stay connected to, from a product’s inception, through the process of sourcing it, photographing it, writing about it, and shipping it to its ultimate owner. By staying true to our values, we take small steps toward building a community of people who believe in the world we hope to one day inhabit.

Qualifications

• Experience with the Shopify ecosystem
• Experience with Adobe Creative Suite
• Strong written and verbal communication skills
• Strong interpersonal and relationship building skills
• Experience managing calendars and deadlines
• Experience with Google Suite products
• Experience with or willingness to learn Klaviyo email marketing software
• Experience with or willingness to learn Postscript SMS marketing software
• Experience with or willingness to learn Asana project management software
• 2+ years in ecomm marketing or related field preferred

Physical Demands

No physical demands required of this position

Benefits

• Employer subsidized health, dental, and vision insurance
• 401K
• OneMedical membership
• Paid Holidays
• Paid Time Off
• Sick Leave
• Discount on Craighill and third-party products

Diversity, Equity, and Inclusion

Our core values of empathy, ingenuity, endurance and wonder are central to the work we do. Along with those guiding values, we are also deeply committed to developing a company culture that is centered on inclusivity. We're a white male-led organization currently, but we want to run this company and share power with people who aren't white guys. We believe actively recruiting, hiring, cultivating, and retaining people from a wide diversity of perspectives, identities, and backgrounds is vitally important to our success. We don't want or expect people to mute who they are as their authentic selves in order to try and fit in.